- April 25, 2017
- Posted by: KMS Official
- Category: Email Marketing
Digital/Email Marketing: Digital/Email marketing is indeed one of the best marketing technique mostly because it is the cheapest form of advertising as compared to traditional forms of advertising and it is suitable for every industry. As a result and to fulfill the demand, software companies (like us) started to offer bulk email Script & Software. The demand continued to grow and new web-based email marketing services poped-up all other the internet. Well, using a web-based email marketing service is not exactly the same as using a bulk email software or application since you no longer send your messages in-house, you actually ask a company to do it for you, in exchange of a fee. This is called outsourcing.
We are talking about third party services like Mailchimp, Vertical Reponse, Constant Contact, Aweber, Getresponse and so on. A couple of years ago I heard that those systems were so great that they would eventually kill us along with all the companies that develop and market bulk mailers like we do. That did not happen, we sell as many copies as usual, nothing has changed actually. Many companies and individuals still want to send their messages themselves. Using a web service is sometimes an excellent architectural approach, in my experience, especially on huge lists but some people seem to think that web services should always be used.
Email marketing is one of the most effective forms of advertising. That is why many serious businesses are taking advantage of this powerful marketing tool.
I love arguing with people over the relevance of email marketing these days. When was the last time you went a day without checking your email?
Personalizing any kind of marketing has proven to be much more effective than just ‘blanket marketing’. Any time a company impresses me with a level of email marketing, I’m interested in checking them out further.
Over half of all people that use the internet use and send email every day. Email marketing can be an economical and highly effective way to get your business on the map.
I don’t think that third party web services are the universal solution, indeed you may not feel comfortable sharing private information and you may not have money to spend. Yes, it is quite obvious that in exchange of the service you make some sacrifices, you have to share your lists and your message contents. You also have to pay. Indeed, not only you may have to pay a monthly subscription but a fee for each email you send. Sending messages in-house with a bulk mailer software or application like the one we are going to introduce to you shortly is totally free.
All the people that publish stuff by email do not have the same needs, not the same requirements, not the same amount of subscribers, not the same goals and not the same financial means and opportunities. Some of us (publishers, list admins, marketers,…) prefer to pay for a lifetime software license and send messages without limitations, small companies and individuals actually dislike subscriptions and monthly fees. You may also be worried about your lists security and your subscriber privacy. Your subscribers may not like you sharing there info with third parties (maybe you should ask them first). There are lots of things you need to be aware of but so to summarize I believe third party web-based systems are not that ideal if you are running on a very tied budget (or no budget at all) or if you are worried about such valuable and sensitive information leaving your office.
Let’s be a bit paranoid about privacy
– Your lists need to be transferred to a service through your internet connection. Then they will be available online, supposedly to you only. What if a hacker breaks into the system and steals them? A well-known third party web-based email marketing service may be a target since e-mail lists are valuable and can be resold quite easily.
– Your lists may even be sold to third parties by angry, underpaid or dismissed employees. What if the company goes bankrupt? What happens to the lists? As I said above e-mail lists are valuable and can be resold quite easily.
– Your lists are almost priceless if they are targeted, indeed the third party web-based email marketing service knows exactly what you are selling, at what price, every single e-mail address in the lists, the click-through rate and so on.
– As said before, you have to pay a sending volume fee, the more emails you send the more you have to pay. Some systems even ask for a subscription fee.
– Third party web-based email marketing services monitor your lists and the sending volume you are allowed is based on a progressive trust system. Yes, you have to start with small lists and show you are a good guy. Those systems can’t put their reputation at risk actually.
– You can get banned. Yes, if a complaint threshold has been reached they put your account on hold. That can be really frustrating if you are a legitimate sender.
So what should you do…
With Our Email Marketing Application:
– Your lists are safe, they remain on your monthly server you paying for.
– Sending messages is free, you just use the SMTP server you already have.
– Nobody will spy on you, you are free to send whatever you like to whoever you want.
– Your click-through statistics are private, nobody will know about what you do and how your mail campaigns perform.
No matter how huge your list is, our Email Marketing Application will take care of it all.
You know that Email Marketing is spreading around the world because of its high effectiveness, speed and low-cost. If you want to introduce and sell your product or service, the best way is to use e-mail to contact your targeted customer.
17 benefits of email marketing
Email marketing is utilized by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of advertising may not immediately understand why it is so popular among companies in a variety of industries – but here are 17 reasons why email marketing is seen by many as vital marketing tool…It’s Simple
It’s easy and it’s simple. Anyone can do it anytime. This method allows you to use the mailing list which gives you the ability to distribute information to a lot of specific, potential clients at a low-cost to you.Low-cost
One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel.Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.
Target fans of your brand
Email marketing is one of the few channels that consumers ask to receive. The majority of businesses utilizing the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand. It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image.
Email list segmentation works fantastically for brands who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result.
Calls to action
Email marketing is great for taking advantage of impulse buying. There aren’t many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.
Easy to create
Email marketing doesn’t necessarily need a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilize simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
Easy to track
Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires a bit of effort to alter.
Easy to share
Subscribers can send brilliant deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this. Before you know it, subscribers could become brand evangelists; focused on introducing your business to a new market.
What other marketing platform let you instantly send a message to thousands of people across the world? Sure, social media can help you spread the word among a global audience – but there’s no telling.
Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns and, even then, how can they be sure what was responsible for the purchase?
Return on investment
In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. In 2011, the Direct Marketing Association estimated that email marketing typically returns £40 for every £1 invested. A number of sources have suggested that this is better than any other platform.
Let’s face it – direct mail is slow. It can take anywhere from 7 to 10 days to get a response. Email Marketing however has a response in anywhere between 1 and 3 days. It can reach a substantial amount of email subscribers in a short amount of time that has consented to receive emails that interest them.
It has a Global Reach
No matter where you are or when you need to reach people, targeted emails can reach their targets. There are no boundaries with email marketing. Advertisers are able to get repeat business affordable and automatically.
Email allows you to personalize, greet, and target every person personally.
Special tools are available to you that accurately measure click through rate, conversation rate, how someone arrived at your site, and more. It is reported only second to research marketing as the most effective online marketing tactic.
You can target a specific audience based on geography, age, income, or whatever suits your needs. Want to send email to the group of 30-35 year old females in a specific location for no extra cost? You can’t do that with print marketing.
Finally email marketing is interactive. You can initiate campaigns using videos, graphics, music, quizzes, a game, or anything that will get your targeted client drawn in. Email marketing lets you push a message to your clients, as opposed to a website that waits for customers to come in.
All in all, email marketing is a great way to get the most profit for your business!When you take into account, the points made above, it’s easy to see why. Perhaps it’s time for your business to start taking this marketing platform more seriously…
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